Couldn’t help but be amused at the controversy (although mild) the new tourism slogan generated when it was launched (or rather “leaked”) in social media yesterday.
From the very unpopular “Pilipinas Kay Ganda” (sounds like Vice Ganda, eww)… 
which looks very much similar with Poland’s country logo (in font and concept)…
the new DOT team came up with this new slogan, “It’s more fun in the Philippines”…
which is a tad better than the first one, and would have been perfect, only if nobody discovered this 50’s ad promoting Switzerland (source:ย interakyson.com):
The coincidence doesn’t bother me, really, but the Philippine map in the new logo doesn’t get my approval. ย What does the map has to do with the fun concept of the new slogan?
That aside, I am liking very much these ad materials created by the same team behind the new logo (BBDO Guerrero), which are intended for use abroad (source:ย chuvaness.com).ย They’re really good and the backdrop pictures by George Tapan were just wonderful and perfect with the catchy phrases:
Oh, by the way, BBDO Guerrero was also the ad agency responsible for the hugely successful “WOW Philippines” campaign used by the DOT before…
…which is still the best slogan for me.
To know more about the new slogan, “It’s More Fun in the Philippines”, click here.
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